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Welcome to Birch Tree Communities, Inc.

May is Mental Health Awareness Month!

May is the month we stop to recognize the many ways mental health impacts the world. We always focus on the belief that Recovery is Possible! We know it because we see it every single day. Here are a few things we are doing to celebrate recovery!

Join us by wearing green on Friday, May 15th, as we Stamp Out Stigma! Green is the color we wear to show we support those on their road to mental health recovery.

Also, Join us at the Saline County Courthouse on Tuesday, May 19, for a community rally to recognize Mental Health Awareness Month. There will be several short speeches followed by a balloon release! It will be a great event so please come out and support the courageous and strong individuals recovering from mental illness!

EXPRESSIONS Art Show and Sale coming June 9th, 2015

Birch Tree Communities will be hosting its 12th annual “EXPRESSIONS Art Show and Sale” Tuesday, June 9th, 2015 from 6:00 – 8:30 pm at the Benton Event Center, 17322 I-30 North, Benton, AR  72019.


  Over 200 original paintings created by Birch Tree artists will be available for purchase. Profits from the sale of the art will go directly to the artists. There will be refreshments and light hors d'oeuvres along with live music by Wine and Roses. There will be a live auction of several award-winning pieces starting at 6:45. Tickets will be $10.00 at the door.

We have moving the event back to the place we started many years ago, Benton, Arkansas. The Benton Event Center offers a spectacular location to celebrate our members and the incredible art produced throughout the year.

Come celebrate as we showcase the talented artists and works from Birch Tree!



Download and print off a flyer HERE to email and share with your friends!


Positions open for immediate hire throughout organization!

Birch Tree is hiring! If you or someone you know is looking for a rewarding career in recovery-based mental health then we have the job for you. We have locations throughout the state. Check out the Locations tab on the left to see if we serve folks near you.

We are always looking for dedicated, compassionate, hard-working individuals to help the members we serve on their road to mental health recovery. Click the logo below to watch a short video about Birch Tree so you can make an informed choice if Birch is the right place for you.



The Birch Intentions


Soon after our founding in 1989, the Birch staff and Board of Directors adopted a set of principles to serve as the foundation of our relationships and behaviors in serving our members. These principles came to be known as The Birch Intentions and are meant to set the tone of the recovery environment.

In everything we do, we intend

  • To be kind.
  • To inspire hope.
  • To respect and befriend men and women overwhelmed by life.
  • To be just.
  • To bring a measure of joy into every life we touch.
  • To do no harm.
  • To offer ourselves without discrimination.
  • To serve with patience, persistence and forgiveness, not regarding symptoms of illness as evidence of failure.
  • To create an environment in which dreams are born, encouraged and pursued.
  • To be a beginning, not an end.





A note from our CEO, Jack Keathley

I was recently given the honor of becoming the new Chief Executive Officer by the Board of Directors of Birch Tree. Although I transitioned from CFO to my new position, I am relatively new to Birch and want to introduce myself to those who may not know me.


My name is Jack Keathley and I come to Birch with over 30 years' experience in the behavioral health system in the state of Arkansas. Over the years, I have served in financial leadership positions with organizations including East Arkansas Regional Mental Health Center, Southeast Arkansas Behavioral Health System, Charter Hospital, Health Resources of Arkansas, and Mid-south Health Systems.


I was born in North Little Rock, and graduated from North Little Rock High. After attending Hendrix College in Conway where I earned a degree in Business and Economics, I was offered a unique opportunity to gain my Master's degree in a specialized program focusing on cost finding and rate setting for community behavioral health from the University of Denver. I am married to my beautiful wife Sharon, and have two daughters and a son.


Civic duty led me to serve over 25 years in Rotary International as past president of both the West Pine Bluff and Jonesboro Metro chapters. I have served as treasurer for Relay for Life and worked on the Finance Committee for the Mental Health Council of Arkansas.


Behavioral health in the state will see dramatic changes over the next few years. I am focused on making sure Birch Tree Communities remains viable and agile during this transition into the new system of care. Birch Tree will remain on the forefront of person-centered, recovery oriented treatment and we will continue to offer opportunities for individuals to grow as the recover from their mental illness. We have a strong team at Birch Tree and we are looking forward to a bright future. We will continue to live by our mission and continue to assist those we serve to have “A Satisfying Life in the Community”.

Jack Keathley, CEO

Birch Tree Communities, Inc.


Run, Birch Run!

And run we did! We want to give a big thank you for all of the wonderful runners, walkers and volunteers for making the 2nd Annual 5K Run for Recovery and One Mile Walk for Wellness another great success. We had many great sponsors step up and raise money for our wellness program that directly benefits the members of Birch Tree. The weather was perfect for the event and a great time was had by all. Please check out the pictures below and check back with us often as we are ready to run again this time next year!

Click here for race pictures.


The Gift of Life

Come out and give the gift of life by donating blood during our 2nd annual blood drive to be held at our Malvern Program Center on Wednesday, October 8 between the hours of 1:00pm-6:00pm. We are located at 1628 E Page St in Malvern. Last year was a great success and we hope to be able to make a difference in the lives of those in the community!



First Ever Birch Blues & BBQ Rocked the House!

Oxford's first official fundraiser, Birch, Blues, & BBQ, was an amazing success.  We had so many people from the community show up and it was such an incredible experience for everyone involved. Several members share their stories of recovery and how Birch has helped them along their journey.  Everyone enjoyed the food and the good music that was provided by The Eddie Cooper Band.

We had 39 different businesses and individuals donate items and framed seventeen different original art pieces of art members painted over the last few months for the silent auction. Everything sold by the end of the night and we raised $1500 for our program fund. Everyone had a hand in making this night great and it was successful beyond our expectations.


Family to Family

Family-to-Family header image

Looking for more ways to educate yourself about mental illness and ways to improve the lives of those you love? NAMI Family-to-Family is an educational course for family, caregivers and friends of individuals living with mental illness.

What You Should Expect

·         Meets for 12 session, 2.5 hours each, free of cost.

·         Designed for loved ones (over age 18) of individuals living with mental illness.

·         Taught by trained family members of individuals living with mental illness.

·         Provides critical information and strategies related to caregiving.

·         Incorporates presentations, discussion and exercises. 

·         Designated an Evidence Based Practice in 2013 by SAMHSA.

For more information please follow the link below!



Immediate openings for therapists

Birch Tree is looking for Masters Level Social Workers or Counselors in Benton and Oxford, Arkansas. If you or someone you know is looking to work in a recovery-based, person-centered program, then Birch Tree is the place for you. We offer:
Competitive Compensation & Benefits
Bonus Incentives

Liberal Vacation & Sick Leave

For more information click on the following locations:

Benton Town



Capturing Voices

Bill Shumaker is a consumer and advocate who has helped lend a voice to many in the state on the road to recovery. He has been working on a project capturing stories about recovery and mental health. He has interviewed many consumers and social workers throughout the state, building an oral history for generations to study. Below is a link where you can listen to those stories.







News You Can Use

Conway branch is excited to announce the creation of Conway's Family and Friends Support Group.  They are meeting the 4th Thursday of each month; 6:30pm at the Conway Program Center. We have had several wonderful meetings and encourage any families who have a loved one with Birch to attend if you are in the Conway area..

Birch Tree is always looking for compassionate, motivated individuals ready to partner with our members on their road to mental health recovery. Click on the 'Employment" tab to learn more about how to join our team!

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