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Welcome to Birch Tree Communities, Inc.


EXPRESSIONS Art Show and Sale overwhelming success

Birch Tree Communities celebrated the incredible works from members throughout the organization as well as others from providers from throughout the state on June 9th during our EXPRESSIONS Art Show and Sale.


Over 125 original paintings sold to a large crowd of art lovers. Profits from the sale of the art went directly to the artists. Pamela Smith, formerly of KATV, was the nights emcee and Dinners Ready served up some amazing hors d'oeuvres. We enjoyed the incredible live music by Wine and Roses. A special thanks to our Program Director, Stacey Kuchinski, for all the hard work to make this evening an event to remember!

At the end of the evening we sold over $10,000 of art! It was truly a spectacular evening and we hope to see everyone again next year!








Check back as we will add more photos soon!!


Releasing Balloons, Reducing Stigma

To celebrate Mental Health Awareness Month, many consumers and community members gathered at the steps of the Saline County Courthouse to release hundreds of balloons and hear stories of recovery.

Benton Mayor David Mattingly, Lt. Kevin Russell of the Benton Police Department and Birch Tree CEO, Jack Keathley were among the speakers presenting messages of hope. Before the release, a member from Birch Tree presented an original poem of how we are all the same. The event is a first for Birch Tree and we hope to make this an annual event. It is a chance to say that if you have a mental illness you are not alone. Also, recovery is possible. We see it every single day.

Thanks to all who attended and continue to spread positive words and work to reduce stigma!

Check out a few stories about the event:



Positions open for immediate hire throughout organization!

Birch Tree is hiring! If you or someone you know is looking for a rewarding career in recovery-based mental health then we have the job for you. We have locations throughout the state. Check out the Locations tab on the left to see if we serve folks near you.

We are always looking for dedicated, compassionate, hard-working individuals to help the members we serve on their road to mental health recovery. Click the logo below to watch a short video about Birch Tree so you can make an informed choice if Birch is the right place for you.



The Birch Intentions


Soon after our founding in 1989, the Birch staff and Board of Directors adopted a set of principles to serve as the foundation of our relationships and behaviors in serving our members. These principles came to be known as The Birch Intentions and are meant to set the tone of the recovery environment.

In everything we do, we intend

  • To be kind.
  • To inspire hope.
  • To respect and befriend men and women overwhelmed by life.
  • To be just.
  • To bring a measure of joy into every life we touch.
  • To do no harm.
  • To offer ourselves without discrimination.
  • To serve with patience, persistence and forgiveness, not regarding symptoms of illness as evidence of failure.
  • To create an environment in which dreams are born, encouraged and pursued.
  • To be a beginning, not an end.





A note from our CEO, Jack Keathley

I was recently given the honor of becoming the new Chief Executive Officer by the Board of Directors of Birch Tree. Although I transitioned from CFO to my new position, I am relatively new to Birch and want to introduce myself to those who may not know me.


My name is Jack Keathley and I come to Birch with over 30 years' experience in the behavioral health system in the state of Arkansas. Over the years, I have served in financial leadership positions with organizations including East Arkansas Regional Mental Health Center, Southeast Arkansas Behavioral Health System, Charter Hospital, Health Resources of Arkansas, and Mid-south Health Systems.


I was born in North Little Rock, and graduated from North Little Rock High. After attending Hendrix College in Conway where I earned a degree in Business and Economics, I was offered a unique opportunity to gain my Master's degree in a specialized program focusing on cost finding and rate setting for community behavioral health from the University of Denver. I am married to my beautiful wife Sharon, and have two daughters and a son.


Civic duty led me to serve over 25 years in Rotary International as past president of both the West Pine Bluff and Jonesboro Metro chapters. I have served as treasurer for Relay for Life and worked on the Finance Committee for the Mental Health Council of Arkansas.


Behavioral health in the state will see dramatic changes over the next few years. I am focused on making sure Birch Tree Communities remains viable and agile during this transition into the new system of care. Birch Tree will remain on the forefront of person-centered, recovery oriented treatment and we will continue to offer opportunities for individuals to grow as the recover from their mental illness. We have a strong team at Birch Tree and we are looking forward to a bright future. We will continue to live by our mission and continue to assist those we serve to have “A Satisfying Life in the Community”.

Jack Keathley, CEO

Birch Tree Communities, Inc.


Run, Birch Run!

And run we did! We want to give a big thank you for all of the wonderful runners, walkers and volunteers for making the 2nd Annual 5K Run for Recovery and One Mile Walk for Wellness another great success. We had many great sponsors step up and raise money for our wellness program that directly benefits the members of Birch Tree. The weather was perfect for the event and a great time was had by all. Please check out the pictures below and check back with us often as we are ready to run again this time next year!

Click here for race pictures.


Capturing Voices

Bill Shumaker is a consumer and advocate who has helped lend a voice to many in the state on the road to recovery. He has been working on a project capturing stories about recovery and mental health. He has interviewed many consumers and social workers throughout the state, building an oral history for generations to study. Below is a link where you can listen to those stories.







News You Can Use

Conway branch is excited to announce the creation of Conway's Family and Friends Support Group.  They are meeting the 4th Thursday of each month; 6:30pm at the Conway Program Center. We have had several wonderful meetings and encourage any families who have a loved one with Birch to attend if you are in the Conway area..

Birch Tree is always looking for compassionate, motivated individuals ready to partner with our members on their road to mental health recovery. Click on the 'Employment" tab to learn more about how to join our team!

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